Hello, こんにちは
Saita first came about as a concept brand which is meant to embody the power of never giving up and overcoming adversity. In a lot of popular anime's this theme is represented again and again through countless interpretations to inspire us as viewers to face off against the odds and overcome the trials. Although this can sometimes feel solely applicable to the world of anime the aim of Saita is for this concept to transverse across fiction into the real world. We as a company want to inspire, we want to instill, we want to pave a way for a world where people feel they can go forth and conquer and "Stand Above IT ALL". Whether this is through our words, our actions, at school, or at work our behaviour can spread light and ignite others to believe, take action and overcome.
So Stand Above IT All and go forth and conquer.
Our Deepest Fear
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There’s nothing enlightened about shrinking so that other
people won’t feel insecure around you.
We were born to make manifest the glory of
God that is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
Our presence automatically liberates others.”
Marianne Williamson